Posted by & filed under Funding, General, Press release, Startups.


Press release December 19, 2014
For immediate release

Copyright Seppo SamuliThe eight startups that participated in the media startup accelerator run by Nestholma and Yle, graduated from the program with high praise.

Startups pitched their service to potential investors in the Demo Day that was the final event in the program. Every startup has already received their first round of funding, and investors have already shown a great deal of interest to participate in the next funding rounds.

“I’m extremely proud of this batch of startups. They’ve shown excellent progress over the past months. By validating their ideas with customers, every one of them has found viable model to go forward” says Topi Järvinen, managing director of Nestholma. Järvinen adds “I’m also very happy with the cooperation with Yle and Elisa. This has been a very good example on how the cooperation between large corporations and startups is beneficial for both”.

Check out the pitch videos at


ClipMe offers new ways to create and share moments together with people you love through 15-second collaborative videos. Made with smartphones, ClipMe videos can be shared and viewed on Facebook, Twitter and anywhere on the web. Over 2500 video stories have been shared on ClipMe from 98 countries and 220 cities of the world. ClipMe is available on iOS, Android and Windows Phone.

Nau App is a location-based spontaneous meet-up platform. Stop planning and start doing it nau. Reach out to your networks close by and spontaneously meet up. Nau app adds location and time to your social networks and helps to find the right company for your activities close by. Nau app is tested with business school in the Nordics and will be launched in early 2015.

Remarket changes the way we consume fashion. It’s an online marketplace for quality second hand clothing, where users can turn items they no longer wear, into money and more space. Selection is curated, so shoppers can enjoy second hand pieces that never compromise quality or style. Remarket launches in early 2015.

SoundShade is a simple audio application that helps to focus on the task at hand. All of the natural, listen-for-hours sounds from our library can be arranged in the surround sound space as you wish. SoundShade is available for iPhone and iPad worldwide in December

Speeky is the number fun voice messaging service. We help you to send voice messages to your friends that make them smile! Speeky for iPhone will launch in January 2014.

SuprView is an innovative Startup commercializing technology of Augmented Reality (AR), we are designing an easy to use architectural visualizer that utilizes latest augmented reality and mobile technology to display realistic 3D models of buildings outdoors. Our product helps building manufacturers or architects show buildings to their customers in any location making it possible to see how they fit into the surrounding environment. We have a beta version of our application on Android.

Viima makes feedback collection social, visual and fun! By using our software, companies get an instant overview on the most important customer needs. During its first year Viima reached 20k€ in revenue while developing and validating the product with pilot customers.

Wooffer is an online dog competition service which allows users to compete against each other with dog videos and pictures. With Wooffer dog fans can also create their own competitions.

See more at

Further information

Nestholma, managing director Topi Järvinen, topi (at), +358 40 754 3131

Nestholma is a startup accelerator that helps large companies and startups to work together. The objective is to provide large companies a clear model and tools that help them to innovate and build new businesses faster together with startups. For startups Nestholma offers funding and the opportunity to work with and learn from a larger company that is a potential partner. Nestholma has received support for the project from the European Social Fund.

Posted by & filed under Customers, Funding, General, Startups.

Pentti Mansukoski

Nestholma Mentors’ Voice, part 3: Pentti Mansukoski. In the coming weeks we’ll showcase mentors that will be active in the Yle Media Startup Accelerator Program. We’ve already featured Will Cardwell and Antti Kosunen Check back soon to see others.

Who are you?

Just two or three years back I was an investment banker with Nordea. I have a banking career of 28 years, including titles such as executive director and head of corporate finance, Nordic head of acquisition finance, head of large corporate customers in Finland, head of commercial banking at the New York branch etc. The last eight years with Nordea I was working dominantly as a financial advisor in M&A and equity transactions.

I made the career change to align better working hours with my personal interests and, I believe, my skills and talents. Currently I’m self employed, working through our family company Elfhill Oy. I am a professional photographer – my passion since age of 15. In addition, I work with selected start-ups as advisor/mentor and also as an investor. We also have tiny book publishing activities, an area we plan to develop in near term future. I also keep my previous profession active by advising few companies in financing issues and in general financial management.

In the past I have analyzed hundreds of different businesses, many of which I have worked with extensively, debating the strategies with top management teams or owners. This has given me a solid basis to evaluate business concepts and strategies – indeed I think I’m pretty good in picking up business concepts regardless of industry in question. Extensive managerial and leadership experience is useful when thinking what motivates people and why the do what they do. Adding to this my keen interest in visual communication, pictures, videos and everything related I feel Nestholma’s activity is a unique opportunity for me to utilize pretty much all skills I’ve accumulated so far..

Why the Yle Media Startup Accelerator is important?

I believe Yle Media Startup Accelerator is a great initiative for a host of reasons: we all are broadly aware of ongoing media changes but it will be more dramatic, faster and more unexpected than most of us can imagine. The Accelerator may allow Yle not just quickly follow the media market but also create completely new services. I think Yle has a very, very important role in the Finnish media industry. However, it is important that Yle is constantly looking for new ideas, services and ways to play its role even better, to the joy and benefit of all citizens. The Accelerator is a good method to bring in fresh ideas and initiatives in a cost effective, well managed way.

What is one important thing for every startup to keep in mind?

There are several pitfalls which start-ups face at some point. I have too often seen that the start-up team has fallen in love with their idea, or with the path they selected to use in commercializing the idea. The trap then is to start denying customer feedback or other clear signals saying they should change the course. So, if one important thing is chosen, I would underline the importance of listening to the market and prospective customers – and if one chooses to proceed against these signals, he or she should make sure it is done based on a solid, well-thought decision.

More about Pentti in LinkedIn