Posted by & filed under Accelerator, Corporations, Human Resources, innovating, Innovation, Marketing, Product development.

How to renew corporations with startups

A whitepaper by Nestholma

Corporations need to renew themselves, and one of the best ways to do that is by working with startups. But that’s easier said than done. Corporations need to understand what they want to get out of the collaboration. They need to understand what they’re getting into. And they need to understand what their options are.

At Nestholma we discuss with many people from corporations. And very often we end up in the same discussions. Those are great conversations: we get to understand the concerns that people have. We also get to see what gaps they have, when it comes to working with startups.

That’s why we decided to put together this whitepaper. In it

  • I dive into what makes working with startups worthwhile for corporations.
  • Take a look beyond the flashy surface: corporations can benefit in branding, innovation and learning.
  • I also explore different ways that corporations engage with startups.
  • I finally dwell into what makes some accelerators more successful, for a particular corporation.

 

The whitepaper is packed with insights. You can skim through it quickly, and discover new angles for your collaborations. Or you can peruse it. In that case, prepare for a lot of content. You’ll understand what makes some collaborations successful. You’ll also understand why others end up a mere stunt.

 

Download the Nestholma whitepaper

Corporations need to renew themselves. One of the best ways to do it is by working with startups. This white paper explores the benefits of branding, innovation and learning. It also reviews alternatives and best practices on collaboration.

 

This text is born of many discussion. Many of them within Nestholma, and many with our customers and potential customers. But publishing a whitepaper is not the end of a discussion, but the beginning of many others. I would love to hear from you! Feel free to drop me a line at [email protected] and let’s talk!

 

Related post: 4 ways working with startups can make your organization more agile and innovative

 

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