Renewal of organizations by collaborating with startups

Posted by & filed under Accelerator, Corporations, Human Resources, innovating, Innovation, Marketing, Product development.

A whitepaper by Nestholma Corporations need to renew themselves, and one of the best ways to do that is by working with startups. But that’s easier said than done. Corporations need to understand what they want to get out of the collaboration. They need to understand what they’re getting into. And they need to understand what… Read more »

Why social media marketing doesn’t bring results & how to fix it

Posted by & filed under Customers, Entrepreneurship, Marketing, Social Media, Startups.

They say social media is amazing for companies, especially startups. A must even. But in your experience, it’s just a waste of time. Usually, the reason is that you post the wrong kinds of posts, but also that you are on the completely wrong channels. Here is a lesson that could not be simpler and… Read more »