A whitepaper by Nestholma Corporations need to renew themselves, and one of the best ways to do that is by working with startups. But that’s easier said than done. Corporations need to understand what they want to get out of the collaboration. They need to understand what they’re getting into. And they need to understand what… Read more »
Posts Categorized: Marketing
They say social media is amazing for companies, especially startups. A must even. But in your experience, it’s just a waste of time. Usually, the reason is that you post the wrong kinds of posts, but also that you are on the completely wrong channels. Here is a lesson that could not be simpler and… Read more »
So, you have realized that nowadays being social media is a must for your business. Awesome! But now you’re thinking: what should you post to get those paying customers? Or maybe you are already doing it but it’s not really working out. If so, it’s probably not social media but what you are posting. But fear… Read more »
Social media is often recommended as THE thing to do for startups. But they usually forget to say why. Non-social media people often see the different social media channels just as places where people share silly things about their lives and random cat videos. And with that, they fail to understand what an amazing tool social… Read more »
Every year billions of dollars are wasted on producing and marketing products and services that no one wants. And every year thousands of startups fail to find customers for a product that at first seemed unique and valuable.