Startups almost always begin with a great idea. In the euphoria caused by the idea, the would-be entrepreneurs often feel invincible and ready to conquer the world. It feels that if we just build it, users will come – as if by a miracle. Sidney Harris has a great cartoon about wishful thinking that sometimes happens… Read more »
Posts Categorized: Product development
LinkedIn founder Reid Hoffman was talking about startups when he said that “You jump off a cliff and you assemble an airplane on the way down.” There always seems to be too little time, people, money or something else for doing all the things that seem necessary. Even though that may be the fact of life for any… Read more »
The popular wisdom tells us that entrepreneurs need to love and have passion for whatever they’re doing. While that’s certainly a great and essential underpinning for any startup, there are a couple of other ingredients needed when trying to become the next great thing.
Every year billions of dollars are wasted on producing and marketing products and services that no one wants. And every year thousands of startups fail to find customers for a product that at first seemed unique and valuable.