You better MICE or go home

Posted by & filed under Customer development, Customers.

Guest post by Kasper Souren of B2B Pay. MICE –  is the industry acronym for huge conferences and trade fairs. Travel, Auto, IT conferences attract hundreds of thousands of participants and industry leaders. But are you ready to get the most out of them? There is nothing like getting out of the building to get… Read more »

How to talk to your customers and build better products?

Posted by & filed under Customer development, Customers, General, Product development, Startups.

Your startup can only succeed if it can provide real value for your customers. Stop guessing what are your customers’ problems or needs and what they consider valuable. Here’s a framework to help you to really listen to your customer and learn what are the problems your product should solve. Steve Jobs famously said, “A… Read more »